Branding is the creation of a positive image of a company, its distribution, and consolidation in the minds of customers.
In simple words, it is brand management. A brand is a trademark, a company mark and its name.
Branding includes a whole complex of marketing activities to develop the image and strengthen the long-term relationship with the consumer.
Thanks to it, a unique style is created, the value of the product is increased and confidence in the company is built.
Creative concept consists of:
• logo
• colors and fonts
• corporate identity
• guideline
• brand book
Descriptive consists of:
• naming
• brand mission statement
• brand goal
• values creation
• brand character identification (brand archetype)
• formation of a target audience and target group segments
• definition of risks and opportunities
• analysis of the competitive environment in the occupied segment
• formation of tone-of-voice
• creation of Reason to Believe
• development of the customer journey map
• media-planning
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