Targeted advertising or simply "targeting" is an advertisement that is shown to a certain target audience based on a user's personal interests.

Often, new users confuse targeting ads with Google ads on social networks. Targeting uses consumer data whereas Google AdWords uses keywords that are entered into the search bar.

Targeting is a form of online advertising that uses specific methods to find target audiences according to advertising goals (e.g. reach/traffic/conversions).

‍The audience is segmented as follows:
• demographics
• interests
• social status
• behavior
• etc.